Blog · build-in-public · bilingual
Predict, Build, learn.
Match insights, tipping strategies, a bit of building tiptilldone — plus the 2016-2018 archive from when we were BetTillDone.
Build-in-public · #009Featured
How we pick affiliate partners (and why DACH stays sportsbook-free).
An open look at the WC26 affiliate strategy — who we work with, who we never will, and why the locale route decides.
Leo·May 25, 2026·5 min
Build-in-public · AI Picks
AI vs Human: Who Tips Better at WC 2026?
Before WC26 we ask the honest question: does an AI model beat the average tipper? What we learned from Euro 2024.
Leo·May 25, 2026·7 min
Founder · #008
Founder tier: Why it's worth it — and for whom.
€99 one-time, 100 spots. Hall of Fame, direct line to Leo & Maja, roadmap vote, lifetime Premium, soulbound NFT. An honest offer for the first believers.
Leo·May 24, 2026·4 min
Brand · #002
Why the brand is pitch-green (not World-Cup red).
Three colors, three jobs. Pitch green for trust, amber for action, coral for heat. How we got to the palette.
Maja·Apr 5, 2026·3 min
Build-in-public · #001
Why we are rebuilding tiptilldone for WC26.
Four events, 119 players, 76% activation. What we learned in 2014-2016 — and why the next version has to look different.
Leo·Mar 12, 2026·4 min